Management Case Study Amazon. Analysis and Decision Making

Released on by Ricardo Escoda
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  • Management Case Study Amazon. Analysis and Decision Making Book Detail

  • Author : Ricardo Escoda
  • Release Date : 2018-05-17
  • Publisher : GRIN Verlag
  • Genre : Business & Economics
  • Pages : 29
  • ISBN 13 : 3668705100
  • File Size : 16,16 MB
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Management Case Study Amazon. Analysis and Decision Making by Ricardo Escoda PDF Summary

Book Description: Case Study from the year 2018 in the subject Business economics - General, grade: 1,7, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand. This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.

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