Management Decision-Making, Big Data and Analytics

Released on by Simone Gressel
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  • Management Decision-Making, Big Data and Analytics Book Detail

  • Author : Simone Gressel
  • Release Date : 2020-10-12
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 354
  • ISBN 13 : 1529738288
  • File Size : 8,8 MB
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Management Decision-Making, Big Data and Analytics by Simone Gressel PDF Summary

Book Description: Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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