Managing Brand Equity PDF book is popular Business & Economics book written by David A. Aaker. The book was released by Simon and Schuster on 2009-12-01 with total hardcover pages 336. Fast download link is given in this page, you could read Managing Brand Equity by David A. Aaker in PDF, epub and kindle directly from your devices.
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, nam
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA