Managing Brands in 4D

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

Managing Brands in 4D

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The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.

4-D Branding

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This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics -

Business

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Customer Loyalty and Brand Management

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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for b