Managing Customer Relationships and Building Loyalty

Released on by Jochen Wirtz
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  • Managing Customer Relationships and Building Loyalty Book Detail

  • Author : Jochen Wirtz
  • Release Date : 2017
  • Publisher : Ws Professional
  • Genre : Business & Economics
  • Pages : 76
  • ISBN 13 : 9781944659363
  • File Size : 93,93 MB
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Managing Customer Relationships and Building Loyalty by Jochen Wirtz PDF Summary

Book Description: Preface -- Introduction -- The search for customer loyalty -- The wheel of loyalty -- Building a foundation for loyalty -- Strategies for developing loyalty bonds with customers -- Strategies for reducing customer defections -- Enablers of customer loyalty strategies -- CRM: customer relationship management -- Conclusion -- Summary -- Endnotes

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