Managing Electronic Media

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  • Managing Electronic Media Book Detail

  • Author : Joan M. Van Tassel
  • Release Date : 2010
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 434
  • ISBN 13 : 0240810201
  • File Size : 95,95 MB

Managing Electronic Media by Joan M. Van Tassel PDF Summary

Book Description: The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

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