Managing Global Strategy

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  • Managing Global Strategy Book Detail

  • Author : William H. A. Johnson
  • Release Date : 2020-10-21
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 151
  • ISBN 13 : 1000201473
  • File Size : 51,51 MB

Managing Global Strategy by William H. A. Johnson PDF Summary

Book Description: This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

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