Managing in the Service Economy
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A four-point blueprint--the "strategic service vision"--for service managers, which offers the trend-setting management strategies that have given leading servi
A four-point blueprint--the "strategic service vision"--for service managers, which offers the trend-setting management strategies that have given leading servi
These essays discuss the service sector and causes, problems and prospects of replacing the manufacturing business.
Society, globally, has entered into what might be called the "service economy." Services now constitute the largest share of GDP in most countries and provide t
Die Fähigkeit, hochwertige Dienstleistungen zu entwickeln und anzubieten, ist zu einem wesentlichen Faktor für die Unternehmensstrategie und den Unternehmense
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and bus