Managing Indian Brands

Released on by S Ramesh Kumar
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  • Managing Indian Brands Book Detail

  • Author : S Ramesh Kumar
  • Release Date : 2009-11-01
  • Publisher : Vikas Publishing House
  • Genre : Brand name products
  • Pages : 487
  • ISBN 13 : 8125913084
  • File Size : 55,55 MB
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Managing Indian Brands by S Ramesh Kumar PDF Summary

Book Description: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

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Managing Indian Brands

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Managing Indian Brands

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