Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

Released on by Zvezdan Vukanovic
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  • Managing Media Economy, Media Content and Technology in the Age of Digital Convergence Book Detail

  • Author : Zvezdan Vukanovic
  • Release Date : 2022-03-03
  • Publisher : Media XXI
  • Genre : Social Science
  • Pages : 417
  • ISBN 13 : 9897292454
  • File Size : 23,23 MB
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Managing Media Economy, Media Content and Technology in the Age of Digital Convergence by Zvezdan Vukanovic PDF Summary

Book Description: This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.

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