Managing Public Relations and Brand Image Through Social Media

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  • Managing Public Relations and Brand Image Through Social Media Book Detail

  • Author : Anurag Singh
  • Release Date : 2016
  • Publisher : Business Science Reference
  • Genre : Branding (Marketing)
  • Pages : 0
  • ISBN 13 : 9781522503323
  • File Size : 75,75 MB

Managing Public Relations and Brand Image Through Social Media by Anurag Singh PDF Summary

Book Description: Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

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