Yield Management

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  • Yield Management Book Detail

  • Author : Anthony Ingold
  • Release Date : 2000
  • Publisher : Cengage Learning EMEA
  • Genre : Business & Economics
  • Pages : 8
  • ISBN 13 : 9780826448255
  • File Size : 65,65 MB

Yield Management by Anthony Ingold PDF Summary

Book Description: This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

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