Seizing the White Space

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  • Seizing the White Space Book Detail

  • Author : Mark W. Johnson
  • Release Date : 2010
  • Publisher : Harvard Business Press
  • Genre : Business & Economics
  • Pages : 227
  • ISBN 13 : 1422124819
  • File Size : 85,85 MB

Seizing the White Space by Mark W. Johnson PDF Summary

Book Description: Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This text describes how companies can achieve transformational growth in new markets or, simply put, how they can seize the white space.

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