Marketing 2000 and Beyond

Marketing 2000 and Beyond

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Marketing in the 21st Century and Beyond

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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

Methods Beyond Interviewing in Qualitative Market Research

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A

Beyond the Random Walk: A Guide to Stock Market Anomalies and Low-Risk Investing

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In an efficient market, all stocks should be valued at a price that is consistent with available information. But as financial expert Vijay Singal, Ph.D., CFA,

Beyond Mind Games

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