Marketing and Feminism

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  • Marketing and Feminism Book Detail

  • Author : Miriam Catterall
  • Release Date : 2013-11-05
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 308
  • ISBN 13 : 1136352848
  • File Size : 74,74 MB

Marketing and Feminism by Miriam Catterall PDF Summary

Book Description: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

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Marketing and Feminism

Marketing and Feminism

File Size : 17,17 MB
Total View : 6532 Views
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial

Marketing and Feminism

Marketing and Feminism

File Size : 70,70 MB
Total View : 1596 Views
DOWNLOAD

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial