International Business Strategy in Complex Markets

Released on by Hans Jansson
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  • International Business Strategy in Complex Markets Book Detail

  • Author : Hans Jansson
  • Release Date : 2020-06-26
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 384
  • ISBN 13 : 1839101822
  • File Size : 64,64 MB
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International Business Strategy in Complex Markets by Hans Jansson PDF Summary

Book Description: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

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Industrial Products

Industrial Products

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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from m