Marketing and Management Sciences

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  • Marketing and Management Sciences Book Detail

  • Author : Damianos P. Sakas
  • Release Date : 2010
  • Publisher : World Scientific
  • Genre : Business & Economics
  • Pages : 640
  • ISBN 13 : 1848165102
  • File Size : 56,56 MB

Marketing and Management Sciences by Damianos P. Sakas PDF Summary

Book Description: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

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Marketing and Management Sciences

Marketing and Management Sciences

File Size : 81,81 MB
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This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athen

European Journal of Tourism Research

European Journal of Tourism Research

File Size : 80,80 MB
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The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgar

Quality Assurance and Management

Quality Assurance and Management

File Size : 28,28 MB
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The purpose of this book is to present new concepts, state-of-the-art techniques and advances in quality related research. Novel ideas and current developments