Marketing and the Common Good

preview-18
  • Marketing and the Common Good Book Detail

  • Author : Patrick E. Murphy
  • Release Date : 2013-07-24
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 367
  • ISBN 13 : 1134091141
  • File Size : 7,7 MB

Marketing and the Common Good by Patrick E. Murphy PDF Summary

Book Description: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Disclaimer: www.yourbookbest.com does not own Marketing and the Common Good books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Marketing and the Common Good

Marketing and the Common Good

File Size : 60,60 MB
Total View : 5485 Views
DOWNLOAD

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of huma

Business for the Common Good

Business for the Common Good

File Size : 78,78 MB
Total View : 6420 Views
DOWNLOAD

Is business just a way to make money? Or can the marketplace be a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other cr

Advancing the Common Good

Advancing the Common Good

File Size : 92,92 MB
Total View : 6172 Views
DOWNLOAD

These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substan

Common Interest, Common Good

Common Interest, Common Good

File Size : 8,8 MB
Total View : 9168 Views
DOWNLOAD

With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many orga

Business Ethics

Business Ethics

File Size : 62,62 MB
Total View : 4005 Views
DOWNLOAD

Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It explains how virtue ethics co