Marketing Countries, Places, and Place-associated Brands

Marketing Countries, Places, and Place-associated Brands

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This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

Marketing Countries, Places, and Place-associated Brands

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2020 has clearly been the year in which most people on this planet, most organisations, most economic sectors, most government agencies, had to reassess their p

How to Brand Nations, Cities and Destinations

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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

Place Branding and Marketing from a Policy Perspective

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As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical

How Cities Become Brands

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