Sustainable Marketing of Cultural and Heritage Tourism

Released on by Deepak Chhabra
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  • Sustainable Marketing of Cultural and Heritage Tourism Book Detail

  • Author : Deepak Chhabra
  • Release Date : 2010-04-19
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 253
  • ISBN 13 : 1136997407
  • File Size : 92,92 MB
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Sustainable Marketing of Cultural and Heritage Tourism by Deepak Chhabra PDF Summary

Book Description: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

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Marketing Cultural and Heritage Tourism

Marketing Cultural and Heritage Tourism

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Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and

Cultural Tourism in Europe

Cultural Tourism in Europe

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Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development