Marketing Death

Released on by Cheris Shun-ching Chan
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  • Marketing Death Book Detail

  • Author : Cheris Shun-ching Chan
  • Release Date : 2012-03-22
  • Publisher : OUP USA
  • Genre : Business & Economics
  • Pages : 303
  • ISBN 13 : 0195394070
  • File Size : 91,91 MB
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Marketing Death by Cheris Shun-ching Chan PDF Summary

Book Description: "Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.

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