Marketing Destinations and Venues for Conferences, Conventions and Business Events

Released on by Rob Davidson
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  • Marketing Destinations and Venues for Conferences, Conventions and Business Events Book Detail

  • Author : Rob Davidson
  • Release Date : 2012-05-31
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 296
  • ISBN 13 : 1136380361
  • File Size : 5,5 MB
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Marketing Destinations and Venues for Conferences, Conventions and Business Events by Rob Davidson PDF Summary

Book Description: Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments

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Conferences and Conventions

Conferences and Conventions

File Size : 64,64 MB
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Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippine

Conferences and Conventions

Conferences and Conventions

File Size : 15,15 MB
Total View : 7833 Views
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This edition, now in full colour, is packed with new case studies from Cyprus, India, Australia and Abu Dhabi, as well as new material including web marketing,

Business Events

Business Events

File Size : 63,63 MB
Total View : 4849 Views
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The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing sett