Marketing Economics Research Publications

Marketing Economics Research Publications

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Excerpt from Marketing Economics Research Publications: A Reference List All publications referring to a particular commodity, including costs and margins, manu

Handbook of the Economics of Marketing

Handbook of the Economics of Marketing

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p

Publishing Economics

Publishing Economics

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Economists tend to attach more value to the publication of articles in the refereed journals than to the publication of books. This volume contains 15 articles