Marketing for Entrepreneurs and SMEs

Released on by Maja Konečnik Ruzzier
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  • Marketing for Entrepreneurs and SMEs Book Detail

  • Author : Maja Konečnik Ruzzier
  • Release Date : 2013-11-29
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 257
  • ISBN 13 : 1781955972
  • File Size : 1,1 MB
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Marketing for Entrepreneurs and SMEs by Maja Konečnik Ruzzier PDF Summary

Book Description: In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.

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