Marketing for Pharmacists

Released on by David A. Holdford
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  • Marketing for Pharmacists Book Detail

  • Author : David A. Holdford
  • Release Date : 2003
  • Publisher : American Pharmacists Association (APhA)
  • Genre : Business & Economics
  • Pages : 336
  • ISBN 13 :
  • File Size : 82,82 MB
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Marketing for Pharmacists by David A. Holdford PDF Summary

Book Description: What is marketing? How is marketing different from selling? How will better marketing skills enhance a pharmacist's professional pharmacy practice? These questions and many more are answered in this comprehensive and practical resource for pharmacists and pharmacy students. Marketing theory is augmented by case studies, vignettes and examples all specific to pharmacy practice.

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Marketing for Pharmacists

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Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volum