Marketing for Sustainable Tourism

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  • Marketing for Sustainable Tourism Book Detail

  • Author : Xavier Font
  • Release Date : 2019-12-13
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 273
  • ISBN 13 : 1351361317
  • File Size : 12,12 MB

Marketing for Sustainable Tourism by Xavier Font PDF Summary

Book Description: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

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Marketing for Sustainable Tourism

Marketing for Sustainable Tourism

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t

Marketing for Sustainable Tourism

Marketing for Sustainable Tourism

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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism des

Sustainable Tourism Marketing

Sustainable Tourism Marketing

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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions mad

Marketing for Sustainable Tourism

Marketing for Sustainable Tourism

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t