Marketing Tourism and Hospitality PDF book is popular Business & Economics book written by Richard George. The book was released by Springer Nature on 2021-05-08 with total hardcover pages 509. Fast download link is given in this page, you could read Marketing Tourism and Hospitality by Richard George in PDF, epub and kindle directly from your devices.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the internatio
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color bo
