Health Services Marketing

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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr

Marketing Health Services

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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current

Marketing Health Services

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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current

Marketing Health Services

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Total View : 4483 Views
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Marketing in Healthcare-Related Industries

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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed c