Marketing in a Multicultural World

Released on by Janeen Arnold Costa
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  • Marketing in a Multicultural World Book Detail

  • Author : Janeen Arnold Costa
  • Release Date : 1995-04-05
  • Publisher : SAGE Publications, Incorporated
  • Genre : Business & Economics
  • Pages : 360
  • ISBN 13 :
  • File Size : 43,43 MB
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Marketing in a Multicultural World by Janeen Arnold Costa PDF Summary

Book Description: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.

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