Marketing in Customer Technology Environments

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  • Marketing in Customer Technology Environments Book Detail

  • Author : Devanathan Sudharshan
  • Release Date : 2020-04-16
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 272
  • ISBN 13 : 1839096004
  • File Size : 56,56 MB

Marketing in Customer Technology Environments by Devanathan Sudharshan PDF Summary

Book Description: With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

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