Marketing in South Africa

Released on by John Simpson
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  • Marketing in South Africa Book Detail

  • Author : John Simpson
  • Release Date : 2002
  • Publisher : Van Schaik Publishers
  • Genre : Business & Economics
  • Pages : 228
  • ISBN 13 :
  • File Size : 50,50 MB
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Marketing in South Africa by John Simpson PDF Summary

Book Description: This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.

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Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Af