Marketing in the Participation Age

Released on by Daina Middleton
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  • Marketing in the Participation Age Book Detail

  • Author : Daina Middleton
  • Release Date : 2012-11-07
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 224
  • ISBN 13 : 1118431952
  • File Size : 23,23 MB
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Marketing in the Participation Age by Daina Middleton PDF Summary

Book Description: Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive

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Marketing in the Participation Age

Marketing in the Participation Age

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Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers

Marketing in the Participation Age

Marketing in the Participation Age

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Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers

Participation Marketing

Participation Marketing

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Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways o