Virtual Reality Marketing

Released on by Henry Stuart
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  • Virtual Reality Marketing Book Detail

  • Author : Henry Stuart
  • Release Date : 2018-10-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 225
  • ISBN 13 : 0749482877
  • File Size : 11,11 MB
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Virtual Reality Marketing by Henry Stuart PDF Summary

Book Description: If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

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Virtual Reality Marketing

Virtual Reality Marketing

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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for b

The Virtual World and Marketing

The Virtual World and Marketing

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This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It prov

Brand Avatar

Brand Avatar

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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online ec