Marketing 2000 and Beyond

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  • Marketing 2000 and Beyond Book Detail

  • Author : William Lazer
  • Release Date : 2012-03-15
  • Publisher : Marketing Classics Press
  • Genre : Business & Economics
  • Pages : 259
  • ISBN 13 : 1613113315
  • File Size : 12,12 MB

Marketing 2000 and Beyond by William Lazer PDF Summary

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Beyond Multi-Channel Marketing

Beyond Multi-Channel Marketing

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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it hol