The Marketing Research Guide

Released on by Robert E. Stevens
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  • The Marketing Research Guide Book Detail

  • Author : Robert E. Stevens
  • Release Date : 2006
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 444
  • ISBN 13 : 0789024160
  • File Size : 59,59 MB
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The Marketing Research Guide by Robert E. Stevens PDF Summary

Book Description: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.

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The Marketing Research Guide

The Marketing Research Guide

File Size : 95,95 MB
Total View : 6827 Views
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Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include ess

A Concise Guide to Market Research

A Concise Guide to Market Research

File Size : 99,99 MB
Total View : 5934 Views
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This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex