Marketing Library and Information Services: International Perspectives

Released on by Dinesh K. Gupta
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  • Marketing Library and Information Services: International Perspectives Book Detail

  • Author : Dinesh K. Gupta
  • Release Date : 2006-05-02
  • Publisher : Walter de Gruyter
  • Genre : Language Arts & Disciplines
  • Pages : 436
  • ISBN 13 : 3598440197
  • File Size : 12,12 MB
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Marketing Library and Information Services: International Perspectives by Dinesh K. Gupta PDF Summary

Book Description: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

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The Library Marketing Toolkit

The Library Marketing Toolkit

File Size : 64,64 MB
Total View : 7472 Views
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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio