Marketing Management in Asia

Released on by Stanley J. Paliwoda
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  • Marketing Management in Asia Book Detail

  • Author : Stanley J. Paliwoda
  • Release Date : 2012
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 204
  • ISBN 13 : 0415523176
  • File Size : 99,99 MB
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Marketing Management in Asia by Stanley J. Paliwoda PDF Summary

Book Description: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

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Marketing Management in Asia.

Marketing Management in Asia.

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Strategic Marketing Management in Asia

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Ethical and Social Marketing in Asia

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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the ap