Marketing Management in Turkey

Released on by Selcen Ozturkcan
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  • Marketing Management in Turkey Book Detail

  • Author : Selcen Ozturkcan
  • Release Date : 2018-07-30
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 477
  • ISBN 13 : 1787439275
  • File Size : 20,20 MB
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Marketing Management in Turkey by Selcen Ozturkcan PDF Summary

Book Description: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

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Marketing Management in Turkey

Marketing Management in Turkey

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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within

Marketing Management in Turkey

Marketing Management in Turkey

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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within

Marketing Management

Marketing Management

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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural