Marketing Management (Second Edition)

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  • Marketing Management (Second Edition) Book Detail

  • Author :
  • Release Date :
  • Publisher : Excel Books India
  • Genre :
  • Pages : 769
  • ISBN 13 : 9350622602
  • File Size : 42,42 MB

Marketing Management (Second Edition) by PDF Summary

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Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to

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Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is

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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array

Marketing Management

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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known exam