Marketing Places

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and

Marketing Tourism Places (RLE Tourism)

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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism indust

Selling Places

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Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Bri

Media Strategies for Marketing Places in Crisis

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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that t

Marketing Places and Spaces

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Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tour