Marketing Places Europe

Released on by Philip Kotler
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  • Marketing Places Europe Book Detail

  • Author : Philip Kotler
  • Release Date : 1999
  • Publisher : Financial Times/Prentice Hall
  • Genre : Economic development
  • Pages : 0
  • ISBN 13 : 9780273644422
  • File Size : 26,26 MB
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Marketing Places Europe by Philip Kotler PDF Summary

Book Description: Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.

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