Marketing Straight to the Heart

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  • Marketing Straight to the Heart Book Detail

  • Author : Barry Feig
  • Release Date : 1997
  • Publisher : Amacom Books
  • Genre : Business & Economics
  • Pages : 210
  • ISBN 13 : 9780814403556
  • File Size : 20,20 MB

Marketing Straight to the Heart by Barry Feig PDF Summary

Book Description: An intriguing look at the entire marketing process, in which readers learn how to build emotion into every phase of the marketing plan - from product development to positioning to packaging to advertising. The text introduces the author's successful technique, called share-of-heart marketing.

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