Marketing: The Basics

Released on by Karl Moore
preview-18

  • Marketing: The Basics Book Detail

  • Author : Karl Moore
  • Release Date : 2009-12-04
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 493
  • ISBN 13 : 1135225907
  • File Size : 21,21 MB
DOWNLOAD BOOK

Marketing: The Basics by Karl Moore PDF Summary

Book Description: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Disclaimer: www.yourbookbest.com does not own Marketing: The Basics books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Marketing: The Basics

Marketing: The Basics

File Size : 26,26 MB
Total View : 7474 Views
DOWNLOAD

‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to mar

Marketing Management

Marketing Management

File Size : 12,12 MB
Total View : 5312 Views
DOWNLOAD

Marketing is one of the most important aspects in today's competitive business world.Companies across the world spend millions of dollars in the proper marketin

Library Marketing Basics

Library Marketing Basics

File Size : 97,97 MB
Total View : 1199 Views
DOWNLOAD

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m

Digital Marketing Fundamentals

Digital Marketing Fundamentals

File Size : 4,4 MB
Total View : 8769 Views
DOWNLOAD

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M