Marketing Through Mud and Dust

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Muzi Kuzwayo's valuable insights into black life and values in modern South Africa form the basis of this guide to marketing to black South Africans. However th

Race in the Marketplace

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This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and marke

Black Man's Medicine

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"The title of this book comes from the African adage: "The Black Man's Medicine is the White Man." It implies that black people won't do anything right, unless

From Witblits to Vuvuzelas: Marketing in the New South Africa

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In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the

Many Globalizations

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Much discussed but poorly understood, globalization is at once praised as the answer to all the world's problems and blamed for everything from pollution to pov