Marketing to Leading-edge Baby Boomers

Released on by Brent Green
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  • Marketing to Leading-edge Baby Boomers Book Detail

  • Author : Brent Green
  • Release Date : 2006
  • Publisher : Paramount Market Publishing
  • Genre : Business & Economics
  • Pages : 356
  • ISBN 13 : 9780976697350
  • File Size : 7,7 MB
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Marketing to Leading-edge Baby Boomers by Brent Green PDF Summary

Book Description: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

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