Marketing to Moviegoers

Released on by Robert Marich
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  • Marketing to Moviegoers Book Detail

  • Author : Robert Marich
  • Release Date : 2005
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 314
  • ISBN 13 : 0240806875
  • File Size : 99,99 MB
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Marketing to Moviegoers by Robert Marich PDF Summary

Book Description: The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

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Marketing to Moviegoers

Marketing to Moviegoers

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The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the

Marketing to Moviegoers

Marketing to Moviegoers

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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of hi

Marketing to Moviegoers

Marketing to Moviegoers

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Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution

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Audience-ology

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Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron