Marketing Wireless Products

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Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively

Marketing Wireless Products

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Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively

Wireless Rules

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This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps sh

Branding Unbound

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If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audi

Mobile Advertising

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A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This