Shopper Marketing

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  • Shopper Marketing Book Detail

  • Author : Markus Ståhlberg
  • Release Date : 2012-02-03
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 295
  • ISBN 13 : 0749464720
  • File Size : 25,25 MB

Shopper Marketing by Markus Ståhlberg PDF Summary

Book Description: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

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Shopper Marketing

Shopper Marketing

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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book

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Multichannel Marketing Ecosystems

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With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, p

Shopper Marketing

Shopper Marketing

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The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving