Married to the Brand
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"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with storie
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with storie
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business co
NATIONAL BESTSELLER • From the two-time Pulitzer Prize finalist and New York Times bestselling author of The First American comes the first major single-volum