Mass Communication and Public Health

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  • Mass Communication and Public Health Book Detail

  • Author : Charles K. Atkin
  • Release Date : 1990-08
  • Publisher : SAGE
  • Genre : Language Arts & Disciplines
  • Pages : 204
  • ISBN 13 : 9780803939257
  • File Size : 46,46 MB

Mass Communication and Public Health by Charles K. Atkin PDF Summary

Book Description: This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health. The conference sought to achieve several goals: increasing understanding of mass communication influences on health issues and problems, exploring shared responsibilities among media and public health professionals, designing strategies for influencing policymakers and gatekeepers in each field, and setting priorities for future initiatives and research.

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Mass Communication and Public Health

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This book evolved from a recent national conference that was convened to explore how the mass media could become a more potent weapon to improve public health.

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